As a freelance Senior Copywriter at Instrument, I spearheaded copy for countless Nike campaigns, driving brand engagement across the Nike App, website, email, social, and paid media. My role involved collaborating with cross-functional teams, presenting concepts to clients, and mentoring fellow writers to ensure creative excellence.
In collaboration with the Future Climate Venture Studio, I provided brand voice and messaging recommendations to startups addressing climate change.
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As part of the Global Brand Marketing team during a major rebrand, I concepted and wrote copy for digital advertising, social engagement, OOH campaigns, blog posts, and scripts for television and radio.
In 2016, I created and launched my own product: a deck of drink recipe cards featuring tarot-inspired illustrations and original craft cocktail recipes. My book adaptation — for which I did the writing, photography, illustration, and recipe development — was published by Andrews McMeel in October 2018.
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Brought on early in the branding process, I crafted the tongue-in-cheek, copy-driven identity of this brand-new brewery. Peppered with playful puns and nuanced humor, my copy includes everything from beer names and descriptions to the company tagline and manifesto.
Yoga Poser Pale Ale bends over backwards to help you achieve a zen-like state. Our brew guru produces a hop-forward yet balanced, not-too-bitter profile with four different rounds of hops. The final Cascade and Citra dry-hop addition brings the flavors of this unfiltered ale together in holistic harmony. Ready to do some poses? Namaste home and drink this beer.
This traditional northern European witbier is not from around here, but don’t let that deter you. What makes Brew in Town Belgian Wheat different is what makes it delicious. Coriander and bitter orange peel come together with Belgian yeast to create a spicy yet sweet character. Equally delicious as a light summer beverage or a festive holiday treat, we know you’ll welcome this brew with a nice, big mug.
We may live far from any bustling metropolis, but our palate is anything but provincial. Made with fine rye and black malt, Agricultured Rye Porter imparts a warming whiskey feel. We brew this old world favorite with British Ale yeast for that authentic finish. Give it a whirl, and you’ll feel rather worldly.
Honoring the heartfelt tone and people-first approach of this legacy brand, I crafted informative, inspiring product copy for the holiday catalog.
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As the primary writer for this household name for several years, I helped define and elevate the brand voice with fun, fashion-focused print and digital materials, including website copy, emails, direct mail, and in-store signage.
But, wait...there’s more. This is just a smattering of the creative work I’ve had the joy of producing, and I’d love to add your brand to the mix. Drop me a line anytime at katy@katyseibel.com.
